All across the world, and in all of the many religions, people have always prayed for success, good fortune, and money, no matter how they have seen the divine. When looking to one or more divinities envisioned as the ruler or rulers of all the world, controlling the tides of good fortune and abundance, as well as misfortune and scarcity, devout practitioners often believe that the right prayers will ensure their success. While this idea is not wholly without merit, the better concept is that when we are in right relationship with the divine, we will have the resources we need and want, so as to fulfill our own divine mission, our own magickal fate.
Pagan people worship many forms of divinity and see the rulership of fortune and success under the auspices of several gods. First off, if you have a deity with whom you have a primary relationship, a patron you are partnered with, whose will you help fulfill in the world, that god or goddess is one of your best allies for success. It doesn't matter if that deity is traditionally aligned with wealth or not. A deity is a deity, and a deity who wants you to succeed will aid you in whatever way is needed to fulfill your work. Your relationship with the divine is paramount. Many of the old European pagan myths have the gods asking each other for favors or boons. Your own personal gods will move the gods who rule over fortune and success to get you the resources you need.
Beyond your personal relationship, in the world of the ceremonial magician's magickal correspondences, the gods most traditionally associated with wealth, success, and good fortune are those aligned with the planetary archetypes of the Sun, Jupiter, the planet Earth, and the Underworld. Each godform governs the powers of fortune in a different way. Solar and fire figures are rulers of health, wealth, and success as gods of primal energy. Everything on our planet ultimately derives its life force from the Sun. It grows and prospers, or withers, depending on the right balance of solar energy. Jupiter is the power of expansion. It takes what you have and brings blessings to amplify it. Those gods of the planet Earth are the fertility of the land itself, as manifested through the plants and even animals. To the ancient pagan, abundance of wealth and a good harvest went hand-in-hand. The gods of the Underworld govern the deep Earth, from which the hidden wealth of the land is revealed, in the form of precious metals and gems.
In various ways, through modern and ancient associations, the following gods are patrons of wealth and success. You can build a relationship with these gods to aid in your magickal endeavors and spells for prosperity.
Aphrodite
While we tend to think of Aphrodite solely as a goddess of love, romance, and sex, she is also the goddess of fulfilling desires. Her planet Venus rules the power to attract what you want, whatever that might be. When your heart's desire is for success, fame, and fortune, she can be a powerful ally to help you get what you want.
Cernunnos
Cernunnos is the horned god of the early Celtic world, believed to be depicted on the famous Gundestrup Cauldron discovered in Denmark. As a god of the hunt and animals, he is also the god of death and Underworld, encompassing fertility and material wealth.
Dagda
Dagda is the Irish all-father god, son of the Goddess Danu. He is a master druid, and father of life, death, and magick. He owns a magick cauldron known as the Undry, which contains an inexhaustible supply of food, like a cornucopia. Although he is not a storm god in modem magick, he's seen as a Jupiterian figure because of the ever-expansive nature of his cauldron and his abundant good nature and power.
Fortune
Fortuna is the Roman goddess personifying fortune, particularly good fortune. She is prayed to for blessings and fertility, and her worship is particularly associated with women, specifically mothers.
Freya
Freya is the Lady of the Vanir, the land-based gods in Norse mythology, who was adopted by the sky-based Aesir gods after their war together. A goddess of fertility, sexuality, love, and magick, she is a powerful and all-encompassing goddess. The tears she sheds for her lost husband are said to turn to gold when they hit the ground, and amber when they hit the sea. Gold and amber are both tokens of wealth.
Gaia
Gaia, or Gaea, is the Greek Earth Mother, one of the first beings born in creation. Gaia is the planet itself, or in some neopagan theologies, the material universe itself. She is the source of all bounty and the ultimate mother of all-gods, mortals, animals, and plants.
Hades
Hades is primarily known as the lord of the dead in Greek mythology. He rules with his queen, Persephone, and many minor gods ruling over aspects of the Underworld. Because he rules the depths, he is also considered the ruler of material wealth, of the riches from beneath the land, such as metals and gems. Although he is a ruler of wealth, he is also a god of death, and many people have an aversion to him. Some avoid speaking his name and avert their eyes when making sacrifices to him. If you don't have a personal connection to the Underworld, perhaps Hades would not be the best patron of wealth.
Hecate
Hecate is the Greek triple goddess of the crossroads and witchcraft. Many modem witches equate her with the triple goddess image of maiden, mother, and crone, but older images have her three faces as a dog, snake, and horse. She appears as maiden as often as crone, specifically as the handmaiden of Persephone, who helped Demeter find Persephone after Hades abducted her. Although not specifically a goddess of wealth, she is a goddess of the Underworld, and the granter of wishes and magickal powers. Many modern and ancient witches have worked quite successfully with Hecate to receive whatever they desired.
Hermes
Today Hermes is primarily known as a messenger god, and a god of magick, but he was the Greek god of travel, communication, shepherds, and athletics. More importantly for our purposes here, the fleet-footed god is the patron of merchants, gamblers, and thieves. He is the god of cunning and shrewdness, and he favors those with such attributes. The exchange of goods, legally or illegally, is a way to honor Hermes, because he is a god of change. I've made purchases a form of "offering" to Hermes, since a priestess of Hermes once told me that commerce and travel were the two best ways to honor him.
Isis
Although not specifically a goddess of wealth, Isis is an all-encompassing and powerful goddess much loved by modern witches and pagans. She is a goddess of magick, power, and fertility, equated with many goddesses over time, and she enjoyed a great deal of popularity throughout the Roman era, having temples across the empire. Her name is associated with the throne, suggesting that she is the ultimate power granting sovereignty to the ruling pharaohs.
Zeus
Zeus is the Greek father of the Olympians, ruler and king of the gods, considered the spiritual leader of both gods and mortals. He is the god of the sky, and specifically thunder, lightning, and storms. He oversees civil life, bringing peace where there is conflict and upholding justice, law, and morals. Linked with the Roman Jupiter, today he is called upon for success, blessings, and justice in all endeavors.
Realize that these are small, short descriptions of vast beings with a long history, and they are devoid of the original cultural and religious context. These descriptions encompass our relationship to the deities in regard to money magick, not devotional, religious practice. If any of these deities intrigue you, or their names and images speak to your soul, seek out more information on their nature, worship, and mythology.
You can work with each of them to attract wealth and money into your life. If you can't communicate with them ask a mentor or expert to do the magic or spell for you. Nars is here to help you with amazing power of Gods and Goddesses to attract abundance, luck & happiness into your life so you will have a better and more spiritual journey on earth.